GS4 › Attitude in Depth

Revision note: Attitude: Content, Structure, Function and Influence on Behaviour

  • Attitude = learned, lasting evaluation of an object (Allport 1935)
  • ABC: affective, behavioural, cognitive; explicit vs implicit (IAT)
  • Katz (1960): utilitarian, ego-defensive, value-expressive, knowledge (+ social-adjustive)
  • Formation: conditioning, observation (Bandura), experience, mere exposure, groups, media
  • LaPiere 1934; Ajzen theory of planned behaviour 1991; Festinger dissonance 1957; Allport contact hypothesis 1954
  • 2nd ARC 10th report: outcome and citizen orientation
Revision card summarising Attitude: Content, Structure, Function and Influence on Behaviour
One-page visual summary of the key points to revise.

Source: https://upscprep.in/upsc/gs4/attitude-in-depth/attitude-content-structure-function-and-influence-on-behaviour/ · UPSCPrep.in

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