GS4 › Attitude in Depth

Revision note: Moral and Political Attitudes, Social Influence and Persuasion

  • Moral attitudes: conscience-based, central; Kohlberg; Haidt's moral foundations
  • Political attitudes: socialisation; Almond and Verba 1963 – parochial, subject, participant
  • Neutrality: AIS (Conduct) Rules Rule 5
  • Asch 1951 conformity; Milgram 1963 obedience (~65%); Zimbardo 1971; Janis groupthink
  • Persuasion: Yale model (source, message, audience, channel); ELM (central vs peripheral); Cialdini 6 principles; Nudge 2008, Thaler Nobel 2017; Economic Survey 2018–19
Revision card summarising Moral and Political Attitudes, Social Influence and Persuasion
One-page visual summary of the key points to revise.

Source: https://upscprep.in/upsc/gs4/attitude-in-depth/moral-and-political-attitudes-social-influence-and-persuasion/ · UPSCPrep.in

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