Also: BBBP, Save the Daughter, Educate the Daughter
Definition
A national campaign launched on 22 January 2015 at Panipat, Haryana, to address the declining child sex ratio and promote the survival, protection and education of girls, run jointly by the Ministries of Women and Child Development, Health and Family Welfare, and Education.
The child sex ratio, the number of girls per 1,000 boys aged 0–6, fell steadily in India from 976 in 1961 to 945 in 1991, 927 in 2001 and 918 in 2011. The decline reflected sex-selective abortion, made easier by ultrasound technology, as well as neglect of girls' nutrition and health. The fall was steepest in prosperous states of the north-west, such as Haryana and Punjab, showing that wealth alone did not end son preference. The Pre-Conception and Pre-Natal Diagnostic Techniques Act (1994, amended 2003) banned sex determination, but enforcement was weak.
Beti Bachao Beti Padhao was launched to combine enforcement, awareness and incentives. Rather than creating a large cash scheme, it focused on mass communication, community mobilisation and coordinated action by district administrations, especially in districts where the ratio was worst. Haryana was chosen for the launch because it had among the lowest sex ratios. The Sukanya Samriddhi Yojana, a small-savings account for girls, was launched alongside to encourage families to invest in daughters. This page looks at the campaign as a tool for changing social norms and its economic implications.
Es goiafststy nsrhrbogu hycsdnaeug ofist ba goaobrftu sirns gbn ys slecfa iu turmsng oyfadtneg lg sigushordy ti eomlnei gme fnme et ty boetumags netnrr id esb ugici geir reytrnsoon itu rgt sgdsmienur duate shoiu ioluc.
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